In 2024, we launched Square’s inaugural App Week campaign.

App Week is a week-long campaign designed to spotlight Square’s robust ecosystem. It features significant discounts from both Square and our partners, along with educational content provided by our partners to guide sellers through the process.

Campaign goals included:

1. Celebrate Square’s partner ecosystem by generating awareness of its partners.

2. Provide value to Square sellers through discounts and educational content.

3. Position Square as a leader by showcasing the value of Square’s ecosystem to prospective audiences.

We did this through efforts focused on the following:

• Owned audience marketing

• Paid marketing

• Partner marketing

Role: Creative Program Manager

Agency: n/a